ap bank in TIME magazine 20071024

[eliselau]

http://www.innocent-world.org/news.html

ap bank in TIME magazine 20071024
Ap Bank has graced the October 29, 2007 issue of TIME Magazine Europe, Asia, and South Pacific editions. The bank, along with Kobayashi Takeshi and Kazutoshi Sakurai, were named one of the "Heroes of the Environment":

Kazutoshi Sakurai and Takeshi Kobayashi

Ask most rock stars to pitch in for the environment, and they might pen you a pop tune. Kazutoshi Sakurai and Takeshi Kobayashi can do that — Sakurai is the lead singer of Mr. Children, the second highest-selling rock band in Japanese history, and Kobayashi is one of Japan's top music producers. But the two know that We Are the World can only do so much to save the earth — environmental solutions also need cold, hard cash.

That's where AP Bank — the name stands for Artists' Power or Alternative Power — comes in. Together with the Japanese composer Ryuichi Sakamoto, Sakurai and Kobayashi in 2003 founded and funded the nonprofit lending group, which finances environmentally friendly projects. The three men personally provided nearly $1 million of seed money (Sakamoto has since stepped back from the venture as he now spends much of his time abroad), which is channeled to small-scale, sustainable schemes that mainstream banks would typically shun in favor of lending to bigger, stodgier companies. The bank has provided money for projects ranging from a recycling program in the far south of Kyushu to the construction of an eco-resort in the Marshall Islands. "When I thought about what I could do as an individual, the environment came up," says Kobayashi, AP Bank's president. "Money for the sake of money isn't great, but money is a tool, and people can use it as a community."

Kobayashi and Sakurai are decent bankers — it helps that they have a former manager at the monster Japanese lender Sumitomo Mitsui on board — but they're better musicians, so they've augmented AP Bank's lending program with an annual festival designed to raise money and awareness for the environment. Japan's pampered pop stars might not have as finely tuned a sense of activism as those in the U.S. and Europe, but Kobayashi and Sakurai have the clout to draw their peers and their multitudes of fans toward environmentalism — and to demonstrate how much can be achieved when celebrities find innovative uses for their fame. "I think that because they started this movement, it's helped ordinary folks become aware of environmental problems and finance," says Kazuyuki Tsuchiya of the green group A Seed Japan. It's the least a couple of rock-star bankers can do.

[jenny]

唉= =為什麼偏偏us沒有這個edition呢= =

話說櫻井和小林的圖畫真的好可愛v"
尊敬櫻井!!尊敬小林!!

[danny90463]

Cool !!

------
明明是彈吉他和鋼琴,
那張圖怎麼變成琵琶和鹹豬手了 -_-'''

[starsailor]

[img align=left]http://img339.imageshack.us/img339/227/pa300012wq9.jpg[/img]
終於買到了! :D 這期的主題我還蠻有興趣的!

提外話,也很推薦大家去看最近剛上映的一部紀錄片"第11個小時"

看電影之前去買了這本雜誌,看完之後,才發現片中訪問的很多人物
都有出現在這本雜誌之中呢! 可惜沒訪問AP Bank阿!

(如果有的話,票房應該會上升不少吧! 就不會有那種可以自己一個

人看一廳的這種福利了... ^ ^")

[kobetony]

ap bank上了時代雜誌嗎!!!!!!

好酷~~~

因為他們很提倡環保吧

有時候覺得日本不只很進步、很科技未來化

還覺得他們很人性化而且很注重自然(環保、回歸簡單)

同時很科技未來~又很返古~
真是猜不透你阿!!!!!!!